Last Updated: 09292026
LumaCoast, LLC (“LumaCoast,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or interact with our website, purchase or inquire about LumaV products, communicate with us, or otherwise interact with services that link to this Privacy Policy (collectively, the “Services”).
Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy.
This Privacy Policy should be read together with our Terms of Service and other policies that may apply to your use of the Services.
1. Personal Information We Collect
The personal information we collect depends on how you interact with LumaCoast and the Services.
We may collect information you provide directly to us, information collected automatically when you use our Services, and information obtained from third parties.
A. Information You Provide Directly
We may collect the following categories of personal information:
Contact Information. This may include your name, email address, telephone number, billing address, shipping address, and other contact information.
Account Information. If you create an account, we may collect your login information, contact information, order history, preferences, and other information associated with your account.
Order and Transaction Information. When you make a purchase, we may collect information regarding the products you purchase, order amounts, shipping information, billing information, transaction history, returns, and warranty claims.
Payment transactions may be processed by third-party payment processors. LumaCoast may not directly receive or store complete payment card information, although we may receive information associated with a transaction, such as payment status, billing details, and limited payment-method information.
Product Registration Information. If you register a LumaV product, we may collect information such as your name, contact information, date and place of purchase, product serial number or other product identifiers, and information necessary to administer your product registration and warranty.
Customer Care and Communications. If you contact us, we may collect your contact information and the contents of your communications, including questions, product-support requests, warranty claims, return requests, reviews, feedback, photographs, videos, or other information you choose to provide.
Because LumaV is a personal wellness product, information you voluntarily provide when contacting Customer Care may sometimes include information concerning your health, symptoms, reproductive or sexual health, product use, or other sensitive information. Please provide only information reasonably necessary for us to assist you.
Reviews, Surveys, and Feedback. We may collect information you provide when submitting product reviews, participating in surveys, responding to questionnaires, or otherwise providing feedback.
Promotions. If we offer a sweepstakes, contest, giveaway, or other promotion, we may collect information necessary to administer your participation.
Business Communications. We may collect information from retailers, distributors, service providers, prospective business partners, and other individuals who communicate with us for business purposes.
Employment Information. If you apply for employment with LumaCoast, we may collect information contained in your application, résumé or CV, communications, and other materials submitted during the recruiting process.
B. Information Collected Automatically
When you access or use our Services, we and certain third parties may automatically collect information about your device and use of the Services.
This information may include:
- Internet Protocol (IP) address;
- Browser type and settings;
- Device type and operating system;
- Device or online identifiers;
- Approximate location derived from an IP address;
- Pages viewed;
- Products viewed or searched for;
- Referring and exit pages;
- Links or advertisements clicked;
- Date and time of visits;
- Shopping-cart activity;
- Purchase-related activity; and
- Other information regarding interactions with our Services.
C. Cookies, Pixels, and Similar Technologies
We and certain third parties use cookies, pixels, tags, local storage, and similar technologies (“Cookies and Similar Technologies”) to operate our website and online store, remember preferences, understand website usage, measure advertising performance, prevent fraud, and support marketing and advertising.
These technologies may collect information such as device identifiers, IP addresses, browser information, pages viewed, interactions with products, shopping activity, referring websites, and information regarding interactions with advertisements.
Some Cookies and Similar Technologies are necessary for our website and online store to function. Others may be used for analytics, personalization, marketing, or advertising.
Where required by applicable law, we will provide appropriate choices or obtain required consent before using non-essential Cookies and Similar Technologies.
D. Information From Third Parties
We may receive personal information from third parties, including:
- Shopify;
- Payment processors;
- Shipping and fulfillment providers;
- Meta;
- TikTok;
- Email and marketing providers;
- Analytics providers;
- Social media platforms;
- Retailers or authorized sellers;
- Customer-support providers;
- Fraud-prevention and security providers; and
- Other service providers and business partners.
The information we receive depends on the third party, your interactions with that party, and your applicable privacy settings.
2. How We Use Personal Information
We may use personal information for the following purposes.
Providing Products and Services
We may use personal information to:
- Process and fulfill orders;
- Process payments;
- Arrange shipping and delivery;
- Create and maintain customer accounts;
- Process returns and refunds;
- Register LumaV products;
- Administer warranty claims;
- Provide customer service and technical support;
- Respond to questions and requests; and
- Otherwise provide the Services you request.
Operating and Improving Our Business
We may use personal information to:
- Operate, maintain, and improve our website and Services;
- Understand how customers interact with LumaCoast and LumaV;
- Analyze website and product performance;
- Develop and improve products, services, and customer experiences;
- Conduct internal research and analytics;
- Maintain business records;
- Manage relationships with vendors and business partners; and
- Create aggregated or de-identified information where appropriate.
Security and Fraud Prevention
We may use personal information to authenticate accounts, protect our systems and customers, detect or prevent fraudulent or unauthorized transactions, investigate unlawful activity, and enforce our Terms of Service and other agreements.
Communications
We may use personal information to communicate with you regarding orders, deliveries, returns, refunds, product registrations, warranty claims, account activity, customer-support inquiries, product or safety information, policy changes, and other administrative or transactional matters.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to market LumaCoast and LumaV products and to measure and improve our advertising.
This may include:
- Sending marketing emails through Shopify or related email services;
- Providing information about products, promotions, educational content, and product launches;
- Measuring the effectiveness of advertising campaigns;
- Understanding whether advertisements result in website visits, shopping activity, or purchases;
- Creating or measuring advertising audiences where permitted; and
- Delivering or helping deliver advertising that may be more relevant to consumers.
We may use advertising technologies provided by companies such as Meta and TikTok for these purposes.
Depending on applicable law, certain uses or disclosures of personal information for personalized or cross-context behavioral advertising may be considered “targeted advertising,” “sharing,” or a “sale” even when LumaCoast does not receive money in exchange for the information.
Where applicable law requires consent or provides an opt-out right, we will provide the applicable choice.
Legal and Compliance Purposes
We may process personal information to comply with applicable laws and legal process, exercise or defend legal claims, maintain required business records, enforce agreements, and protect the rights, property, health, or safety of LumaCoast, our customers, or others.
With Your Consent or Direction
We may process personal information for additional purposes disclosed when information is collected, with your consent, or at your direction.
3. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
Service Providers
We may provide personal information to vendors and service providers performing services on our behalf, including website hosting, e-commerce services, payment processing, fulfillment, shipping, customer support, product registration, warranty administration, information technology, security, fraud prevention, analytics, email communications, advertising, marketing, and professional services.
Shopify
Our online store is powered by Shopify.
Shopify processes personal information in connection with operating and supporting our online store. Depending on the Shopify features LumaCoast uses, Shopify may process information for checkout, payments, fraud prevention, analytics, personalization, marketing, and other e-commerce functions.
We also use Shopify Email to support email communications and marketing. Information such as your email address and interactions